I did some research to find out information about other Rock music magazines on the market which I may have competition with. Looking at these will help me to make a good magazine.
Name: KERRANG!
Price: £2.20
Issue: 1226, Sept. 6 2008
Issue size: approx. 70 pages
Average reader age: 22
Frequency of publication: Weekly
Positioning Statement: Life is Loud
Secondary leads:
FREE STICKERS! ENTER SHIKARI NINE INCH NAILS 30 SECONDS TO MARS
Regular content: reviews of CD's, Radio, TV and gigs, new album releases, upcoming gig information and tour dates, letters from readers.
Feature Articles: About bands/ artists, e.g. 'Foo Fighters is it all over?', 'What would Wentz do?'
An exclusive interview with an artist/band, one-off posters, further articles about other artists/bands.
The magazine's name is
onomatopoeic and refers to the sound made when playing a power chord on an electric guitar. I should consider musical factors when choosing my name.
onomatopoeic and refers to the sound made when playing a power chord on an electric guitar. I should consider musical factors when choosing my name.
The top of the masthead has the special offer of a gift and band names that will be inside the magazine and relate to the genre of the magazine.
Here is a link to Bauer Media's media pack about Kerrang! It includes the average reader's age, information about the magazine, the percentage of readers that buy every issue, their mission and influences.
http://bauermediaadvertising.com/uploads/Kerrang!-MediaPack-2011.pdf
Name: Rock Sound
Price: £3.99
Issue: 129, December 2009
Frequency of Publication: Monthly
Audience: 59% female, 72% aged 15-24
78% of readers want to know about new music and trends.
Positioning Statement: New Music First
Secondary leads:
FREE CD + POSTERS + STICKER SHEET!
Content: The contents page lists the main feaures, e.g. band names with a short description about what the article will contain.
In October 2011's issue it is split into:
'The Noise'
'Exposure'
'Features'
'Reviews'
These sections all contain music-related articles.
The secondary leads above the title entice the audience.
Name: Rolling stone
Price: $4.99
Frequency: Fortnightly
Readers: Median age 32
Positioning Statement: None
Regular Content: Album reviews, Grammy guide, festival guide, yearbook, previews of seasonal music and events.
Features: Album preview, artist interviews, music-related news, coming soon...
Media pack:
(Contains demographics: age and ethnicity details)
Name: Metal Hammer
Price: £4.99
Frequency: Monthly
Positioning Statement: None
Target Audience: Fans of metal music
Regular Content: Gig information, music reviews
Features: Interviews with bands
Metal Hammer magazine was recognised for its outstanding design winning best entertainment cover at the PPA Maggies Awards, beating Empire, Heat and Hello.It has launched mobile apps, and has more than 100,000 Facebook followers. This is a successful magazine.
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