Audience Research: Questionnaire Results

This is a presentation I made to show the results of my questionnaire. These results will determine things about my magazine, e.g. price and publication frequency.

Questionnaire results

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These are videos of my target audience answering the questions:

Voice recording:

Questionnaire

I created a questionnaire aimed at the target audience for my music magazine. The results will provide me with information, which will enable me to make my magazine appeal to the intended clients.

Q1- How old are you?
From this I can see what my target ages have answered, therefore I can add content which will interest them, and make my product more successful.

Q2- Male or female?
This will help me to compare the similarities and differences in what males and females want to read in a music magazine.

Q3- Which magazines do you read? (Rock Sound, Kerrang!, Rolling Stone, Metal Hammer)
By stating which other music magazines they read, I can see which articles appear in all of them and what interests people the most.

Q4- Who is your favourite band/singer?
I may include these bands or artists in my magazine content, making it more realistic and appeal to my chosen target audience.

Q5- What is your favourite song?
This may influence the design of my magazine. Also, the lyrics may inspire the title of my magazine.

Q6- State 5 words associated with rock music/magazines.
I included this question so that I can convey these themes throughout my magazine production and it may help me to decide the name of my magazine.

Q7- What colours do you link to rock music?
I will base my colour scheme on the results of this question. I have given the following choices; black, red, yellow, white, grey, pink, blue, green. From my research, I predict that black and red will be popular answers.

Q8- What are the main articles that interest you in a music magazine?
I will include these in my magazine contents.

Q9- State 5 regular artciles in the music magazine you currently read.
This will help me to find out what artciles regularly appear in music magazines.

Q10- Would you buy a magazine just to read 1 article that interests you?
If people are willing to do this, I can include one thing that interests everyone in my target audience so that they will buy it.

Q11- Do you feel encouraged to buy a magazine if you know and like the artist/band on the front cover?
I would like to find out how the image on the front cover effects sales. I can include known artists and bands on my coverlines to attract my target audience.

Q12- Would you still buy a magazine if you didn't know who was on the front cover?
Same as question 11, I hope my target audience will still buy it with an unkown band or artist on the cover image.

Q13- Name some bands and artists that would make you more likely to buy a magazine.
I will include these in my content and coverlines to encourage people to buy my product.

Q14- How often do you buy music magazines?
This will influence my frequency of publication.

Q15- How much do you spend on music magazines per month?
Q16- Which of price do you think is reasonable for a weekly magazine?
Both these questions will help me to decide what price to make the magazine.

Analysis of Double Page Spread Articles

I have created a slideshow to present my analysis of double page spread articles in Rock music magazines. I have also listed the codes and conventions on my slide presentation.

Analysis of Double Page Spread Articles

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Analysis of Contents Pages

This is an analysis of a professional music magazine's contents page. I created it on www.prezi.com, I found this website extremely difficult to use. I will refer back to this analysis when I create my contents page so that mine will look professional.

Analysis of Professional Magazine Contents Pages on Prezi

Analysis of Professional Magazine Covers

In today's lesson I analysed some existing music magazine front covers. Some things that I found out were that bands and artists shown on the front wear similar clothes to the target audience to appeal to them, the bar code should be in the bottom right corner, the mast head is always a unique font. Here is a slide show I made to present my analysis'.

Music Magazine Analysis

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Initial Plans for my Magazine

Genre: Heavy Rock
Target Audience: Both genders, ages 15-24
Issue size: 70 pages
Frequency: Weekly
Price: £2.50

Regulars:
-Gig reviews
-New artists/bands
-Upcoming gigs
-Posters page

Features:
-Exclusive interview

Market Place Research

I did some research to find out information about other Rock music magazines on the market which I may have competition with. Looking at these will help me to make a good magazine.

Name: KERRANG!

Price: £2.20

Issue: 1226, Sept. 6 2008

Issue size: approx. 70 pages

Average reader age: 22

Frequency of publication: Weekly

Positioning Statement: Life is Loud

Secondary leads:

 FREE STICKERS! ENTER SHIKARI NINE INCH NAILS 30 SECONDS TO MARS

Regular content: reviews of CD's, Radio, TV and gigs, new album releases, upcoming gig information and tour dates, letters from readers.

Feature Articles: About bands/ artists, e.g. 'Foo Fighters is it all over?', 'What would Wentz do?'

An exclusive interview with an artist/band, one-off posters, further articles about other artists/bands.

http://www.kerrang.com/

http://www.bauermedia.co.uk/

The magazine's name is
onomatopoeic and refers to the sound made when playing a power chord on an electric guitar. I should consider musical factors when choosing my name.

The top of the masthead has the special offer of a gift and band names that will be inside the magazine and relate to the genre of the magazine.

Here is a link to Bauer Media's media pack about Kerrang! It includes the average reader's age, information about the magazine, the percentage of readers that buy every issue, their mission and influences.
http://bauermediaadvertising.com/uploads/Kerrang!-MediaPack-2011.pdf

Name: Rock Sound

Price: £3.99

Issue: 129, December 2009

Frequency of Publication: Monthly

Audience: 59% female, 72% aged 15-24

78% of readers want to know about new music and trends.

Positioning Statement: New Music First

Secondary leads:

FREE CD + POSTERS + STICKER SHEET!

Content: The contents page lists the main feaures, e.g. band names with a short description about what the article will contain.

In October 2011's issue it is split into:

'The Noise'

'Exposure'

'Features'

'Reviews'

These sections all contain music-related articles.

http://www.rocksound.tv/

http://www.sonicpublishing.co.uk/rock-sound/

The secondary leads above the title entice the audience.

Name: Rolling stone

Price: $4.99

Frequency: Fortnightly

Readers: Median age 32

Positioning Statement: None

Regular Content: Album reviews, Grammy guide, festival guide, yearbook, previews of seasonal music and events.

Features: Album preview, artist interviews, music-related news, coming soon...

http://www.rollingstone.com/

Media pack:

http://www.srds.com/mediakits/rollingstone/demographics.html

(Contains demographics: age and ethnicity details)

Name: Metal Hammer

Price: £4.99

Frequency: Monthly

Positioning Statement: None

Target Audience: Fans of metal music

Regular Content: Gig information, music reviews

Features: Interviews with bands

http://www.metalhammer.co.uk/

http://www.futureplc.com/

Metal Hammer magazine was recognised for its outstanding design winning best entertainment cover at the PPA Maggies Awards, beating Empire, Heat and Hello.It has launched mobile apps, and has more than 100,000 Facebook followers. This is a successful magazine.

Main Task- Initial Ideas

Today I planned my initial ideas of what to do for my music magazine. This is what i have decided to do:

Genre: Heavy Rock
Target Audience: Rock-lovers of both genders. I will focus on more current Rock music. This will appeal to 15-24 year-olds. It will be aimed at the niche audience that listen to the bands and artists that are shown on the front cover. To appeal to them I will use aggressive images and include bands/artists related to the Rock genre.
Influences: Kerrang!

Preliminary Task Evaluation

I think that both my school magazine front cover and contents page have been quite successful, however some improvements could be made:

Front Cover

You can see part of the fire door sign on the door in the background, which ruins the look of the magazine.
My photo is of a high quality, and my music magazine photo will be too.
I have included a buzz word: 'Exclusive', although my main story isn't eye-catching enough. In future I could make it bolder, bigger, perhaps a different colour. This will make it better for my main task.
The free ruler entices people to buy the magazine, and the freebie appeals to the target audience and relates to the subject of the magazine.
My masthead is in a unique font and all of my coverlines are in the same font. The masthead is eye-catching.
The barcode is situated in the bottom right corner. This conforms to the codes and conventions.
I like my positioning statement, however it could be smaller. It captures the magazine's ethos.
The 'PLUS!' section at the bottom looks professional, because many magazines put extra things to make the target audience feel like they're getting something special if they buy the magazine. I can use this on my music magazine.

Contents Page

I've followed the codes and conventions by having larger page numbers in a different colour. The coverlines are in bold, with a short description is smaller text below.
There are too many white gaps and the subscribe part looks out of place. I will look at existing music magazines before creating my main task so that I can improve this and make it more realistic.
My main image is quite big and takes up most of the page. It needs to be a bit smaller.
I've split the page into regulars and features, which is good.
My stories relate to the magazine and the pictures are anchored by page numbers, to show what it's about. This follows the codes and conventions.
I forgot to add the website when producing my contents page. I will need to include it when creating my main task.

I'm pleased with the outcome of my preliminary task.

Production of Contents Page

This is my school magazine contents page, created on Quark.

This shows the production of my contents page. I added the title, issue number, date and credits for cover photo.

COMPLETED CONTENTS PAGE

Production of School Magazine Front Cover

This is the front cover I created for a school magazine. I used Photoshop to make it.

This is while I was working on it.
I changed the background colour behind the title, so it differs slightly on this screen grab than my actual front cover.
All my coverlines are written in the same font, colour and size.